Over the past 14 years, I have helped numerous health systems and other organizations plan and execute digital strategies to deliver exceptional digital brand and customer service experiences.

Developing successful digital strategies is a lot like a juggling act. You must carefully balance customer needs and expectations, business objectives and operational realities, and be ready take on some risks in order to innovate.

I am passionate about using the tools of personalization and optimization to create highly relevant, highly usable digital experiences for users and to drive measurable value for organizations.

My areas of expertise include multi-channel digital strategy, personalization strategy and execution, optimization, information architecture, user-centric UX design and prototyping.