Digital Strategy & Optimization Lead
- Shift away from organizational-think to a more a mission-based, customer-centric approach to digital experiences to better meet the needs of unique & overlapping audiences & use cases.
- Bridge digital customer experience gaps and fragmentation.
- Deliver cohesive, easy-to-navigate digital experiences.
- Improve accessibility and SEO across UCLA & DGSOM websites.
- Validate customer-centric considerations through user research (Sitemap Tree Test and Navigation Concept Click Test).
- Understand level of transformation needed to achieve vision.
- Unite departments by establishing cross-functional team.