Digital Strategy & Optimization Lead

Project Goals:

• Shift away from organizational-think to a more a mission-based, customer-centric approach to digital experiences to better meet the needs of unique & overlapping audiences & use cases.
• Bridge digital customer experience gaps and fragmentation.
• Deliver cohesive, easy-to-navigate digital experiences.
• Improve accessibility and SEO across UCLA & DGSOM websites.
• Validate customer-centric considerations through user research (Sitemap Tree Test and Navigation Concept Click Test).
• Understand level of transformation needed to achieve vision.
• Unite departments by establishing cross-functional team.