Digital Strategy & Optimization Lead, TBG (The Berndt Group)
As Digital Strategy & Optimization Lead, I provide strategic guidance and prioritization for digital user experience and content enhancements and optimization, including:- Establishing KPIS, goals and metics and alignment to key conversion funnels
- Defining, prioritizing and overseeing execution, launch, QA and monitoring of campaign and personalization strategies
- Oversee quarterly reporting focused on providing actionable recommendations
- Working with leadersip to hire FTEs / subcontrators
- Managing day-to-day operations of the optimization teamDefining how best to approach the work to achieve desired results as efficiently as possible
- Determing how best to communicate insights and recommendations to clients, and managing resourcing and task assignments through JIRA, regular stand-ups and collaborative work sessions
