CHRISTUS Healthcare

Digital Strategy & Optimization Lead, TBG (The Berndt Group)

As Digital Strategy & Optimization Lead, I provide strategic guidance and prioritization for digital user experience and content enhancements and optimization, including:
  • Establishing KPIS, goals and metics and alignment to key conversion funnels
  • Defining, prioritizing and overseeing execution, launch, QA and monitoring of campaign and personalization strategies
  • Oversee quarterly reporting focused on providing actionable recommendations
  • Working with leadersip to hire FTEs / subcontrators
  • Managing day-to-day operations of the optimization teamDefining how best to approach the work to achieve desired results as efficiently as possible
  • Determing how best to communicate insights and recommendations to clients, and managing resourcing and task assignments through JIRA, regular stand-ups and collaborative work sessions