Lead Digital Strategist & UX Architect Architect; Lead Personalization Strategist, TBG (The Berndt Group)
Deliverables:
- Personalization & Optimization: Personalization & Optimization Roadmap, Analytics Framework, User Profiling Strategy & Framework
- UX Prototyping: Review Wireframes & Annotations (produced by junior team member), Internal Design Reviews
- Information Architecture / Content: Sitemap, Taxonomy Planning Document, Content Development Plan & Content Consulting
- UX Research: Card Sorting, Navigation Tree Testing, Remote Usability Testing
- Client Workshops: (Plan & Moderate Co-Design Lab & Discovery Sessions
- Client Training